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PandaJourney
1st
The First and Only
Luxury Inbound Travel Show in China
13-17 October 2025 | Shanghai, China
About PandaJourney
What is PandaJourney Shanghai 2025?
PandaJourney Shanghai 2025 is the inaugural event of the PandaJourney series. Held in China’s economic capital - Shanghai, this inaugural showcase is founded by Mr. Panda with a visionary goal: to invite the world’s leading travel advisors to China to discover and hear the stories of this extraordinary destination.
Why Attending Pandajourney Shanghai 2025?
This is the only luxury travel show in China dedicated exclusively to inbound tourism. Over the past 18 months, the PandaJourney team has carefully curated a network of exhibitors and buyers, inviting only the most committed and influential leaders in the Greater China travel market.
Who will Attend Pandajourney Shanghai 2025?
Buyers: Overseas Agency Leadership and Top Front-Line Advisors (Details are as follows)
Exhibitors: a selection of the highest-end Chinese suppliers, including Hotels, DMCs and Service Providers.
Overseas GSO Representatives: If you represent a luxury hotel GSO and have more than 5 affiliated agency account buyers and more than 2 of your brand hotels attending the show, you may receive a ALL pass on a complimentary basis to join the PandaJourney program alongside your clients. In return, we kindly ask that you commit to organising your brand's Post-Fam Trip in China.
Industry Friends: We welcome global luxury event organisers for friendly industry exchange at PandaJourney Day 4 Panda Day, along with leaders of travel industry associations, academic scholars, and media professionals who contribute to the advancement of luxury travel.
How to Get in Touch?
Our Buyer Friends
PandaJourney is a highly curated, destination-focused B2B event designed to introduce China as a luxury travel destination to international buyers who may otherwise face challenges in accessing or understanding the destination, due to language barriers, cultural differences, or limited travel exposure.
As such, our hosted buyer program prioritises those who are less familiar with China and are seeking to build new knowledge, partnerships, and confidence in promoting the destination. While we welcome applications from luxury travel professionals of all backgrounds, we may not be able to accept applications from those who, by virtue of their professional or personal background, already hold a significant advantage in understanding and accessing China as a luxury travel destination. This may include those who:
– are based in China or operate a China-focused DMC,
– exclusively sell China as a destination, or
– Currently or previously hold a PRC passport regardless of current place of residence.
We truly appreciate your interest in PandaJourney, and thank you for your kind understanding of our selection criteria. Our goal is to create the greatest impact by opening doors for those who need it most.
*Due to limited availability, each buyer is eligible to participate in the event only once every two years.
Buyer Invitation Inclusions
4* nights of hosted luxury accommodation with Breakfast (13-17 Oct 2025)
4* Day Transfers between host hotels and PandaJourney appointments and events
2* Luncheon visit experiences
1* Welcoming cocktail reception
2* Dinners including the Gala dinner and the Farewell
1* Free Night or Panda Tour Experience
Possibility to apply for post-FAM trips*
International airfare, airport transfers, and visa fees are at the Buyer's own expense.
True
Working with
The Best of China
Our exhibitors come from all corners of China—north, south, east, and west.
They represent a tapestry of luxury, including iconic heritage hotels, immersive destination resorts, next-generation wellness retreats, and top-tier DMCs.
Many hotels are able to offer Luxury Consortia Travel Program Rate Plan.
Contact us:
exhibitors@pandajourney.com
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Next
Beijing
Mar 2026
Event Program Highlights
Hosted a 4-night Stay Options
Waldorf Astoria Shanghai on the Bund
W Shanghai – The Bund
Park Hyatt Shanghai
J Hotel Shanghai Tower
The St. Regis on the Bund, Shanghai
Alila Shanghai
Day 2 & 3 Luncheon Visits Options
500 Weihai Road Restaurant at Alila Shanghai
Celestial Court at The St. Regis on the Bund, Shanghai
Le Comptoir De Pierre Gagnaire at Capella Shanghai
Dining Room at Park Hyatt Shanghai
Jin Xuan Restaurant at The Ritz-Carlton Pudong
Jin Yan at J Hotel Shanghai Tower
Day 2 Free Night or Panda Experience Options
Qushui Lanting Wellness Experience and Dinner
Shanghai Evening Food Tour with Lost Plate Food Tours
Additional Experience to be announced soon
Post-Fam Trip Options
The Ritz-Carlton Suzhou on 18-20 Oct 2025
Ancient Cities of Shanxi Province on 17-21 Oct 2025
Please contact the Buyer Team to register your interest
Arrival and Departure Info
Please arrange your flight/Train
to arrive in Shanghai no later than 16:00 on October 13, 2025
and to depart no earlier than 22:00 on October 16, 2025
Day 1
October 13th
Arrival and check-in at hosted hotels in Shanghai
Welcoming Cocktail Reception at The Middle House
Day 2
October 14th
Scheduled Appointments at Waldorf Astoria Shanghai
Private Dining Luncheon Visits
Free Night or Panda Experience
Day 3
October 15th
Scheduled Appointments at The Ritz-Carlton, Pudong
Private Dining Luncheon Visits
Shanxi Tourism-Immersive Dining Show-Taste of China
Panda Day at AmanYangyun
October 16th
A Variety of Workshops and Cultural Experiences
Luxury GM Roundtable Forum
Sales Roundtable Forum
Sharing of China Planning by Jenny Zhao at Wild China
Keynote Speech by CHAT
Amanyangyun Farewell Dinner
Day 5
October 17th
All Day Departures and Post-Fam Trip
Brand & Media Partner
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Official Sponsor
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Co-Sponsor
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Thank You for Joining our Journey
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