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PandaJourney
1st
The First and Only
Luxury Inbound Travel Show in China
October 2025 | Shanghai, China
About PandaJourney
What is PandaJourney Shanghai 2025?
PandaJourney Shanghai 2025 marks the debut event of the PandaJourney series. Held in China’s economic capital Shanghai, this inaugural showcase is founded by Mr. Panda with a visionary goal: to invite the world’s leading travel advisors to China to discover and hear the stories of this extraordinary destination.
Why Attend Pandajourney Shanghai 2025?
This is the only luxury travel show in China dedicated exclusively to inbound tourism. Over the past 18 months, the PandaJourney team has carefully curated a network of exhibitors and buyers, inviting only the most committed and influential leaders in the Greater China travel market.
Our Buyer Friends
Selected buyers are eager to understand what makes China the ultimate destination for their discerning clients.While they already have a growing interest in China, they are seeking deeper connections with the country’s most exceptional brands and experiences.
Buyer Invitation Inclusions
Four nights of hosted luxury accommodation with Breakfast (13-17, Oct 2025)
Transfers between host hotels and PandaJourney appointments and events
Luncheon visit experiences: Site inspection and private dining at Signature Restaurant
Welcoming cocktail reception, and Gala dinner access
Possibility to apply for pre- and post-FAM trips*
Wellness Retreats Experiences*
*limited availability
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Working with
The Best of China
Our exhibitors come from all corners of China—north, south, east, and west.
They represent a tapestry of luxury, including iconic heritage hotels, immersive destination resorts, next-generation wellness retreats, and top-tier DMCs.
Together, they illustrate the evolving landscape of luxury travel in China.
Shanghai
Oct 2025
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Chengdu
Mar 2026
Shanghai
Oct 2026
Event Program Highlights
PandaJourney spans four days, with a laser focus on the future of high-end inbound travel to China
Regarding buyer accommodations, we are pleased to invite you to stay at one of the following leading luxury hotels in Shanghai:
Waldorf Astoria Shanghai on the Bund
W Shanghai – The Bund
Additional hotel partners to be announced soon.
Regarding buyer Luncheon Visits, we are delighted to invite you with senior leadership and Executive Chefs from our luxury hotels to enjoy exclusive formal lunches, featuring traditional Chinese and Michelin restaurants.
A detailed list of venues will be announced shortly.
Additionally, our signature “Panda Day” will take place at the serene Amanyangyun Shanghai, featuring destination masterclasses, market insights from leading consultancies, and practical best practices for delivering world-class inbound experiences.
Day 1
October 13th
Arrival and check in at hosted hotels in Shanghai
Welcoming Cocktail Reception hosted by The Middle House
Day 2
October 14th
Morning Scheduled Appointments
Private Dining Luncheon Visits
Free Night
Day 3
October 15th
Morning Scheduled Appointments
Private Dining Luncheon Visits
Gala Dinner-Chinese Palace Theme
Night Club Party
Panda Day 4
October 16th
China Destination Masterclasses
Amanyangyun Brand Dinner
Day 5
October 17th
All Day Departures
Post-Fam Trip
Our Partner & Sponsor
Brand & Strategic Partner
Official Sponsor
Co-Sponsor
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