top of page
PandaJourney
2nd
The First and Only
Luxury Inbound Travel Show in China
16-20 March 2026 | Chengdu, China
About PandaJourney
What is PandaJourney Chengdu 2026?
PandaJourney Chengdu 2026 is part of the PandaJourney boutique exhibition series, exclusively inviting just 30 international buyers, with a primary focus on those from Europe. Chengdu, the hometown of the Panda, welcomes you to experience China’s most vibrant city for a leisurely lifestyle.
Why Attend PandaJourney Chengdu 2026?
This is the only luxury travel show in China dedicated exclusively to inbound tourism. Over the past 24 months, the PandaJourney team has carefully curated a network of exhibitors and buyers, inviting only the most committed and influential leaders in the Greater China travel market.
Who Attend PandaJourney Chengdu 2026?
Buyers: Overseas Agency Leadership and Top Front-Line Advisors (Details are as follows)
Exhibitors: a selection of the highest-end Chinese suppliers, including Hotels and DMCs.
Overseas GSO Representatives: If you represent a luxury hotel GSO and have five more affiliated agency account buyers and two more of your brand hotels attending the show, you may receive a complimentary ALL pass to join the PandaJourney program alongside your clients. In return, we kindly ask that you commit to organising your brand's Post-Fam Trip in China.
Industry Friends: We welcome global luxury event organisers for friendly industry exchange at PandaJourney Day 4 Panda Day, along with leaders of travel industry associations, academic scholars, and media professionals who contribute to the advancement of luxury travel.
Media Press: Be part of our exclusive, invitation-only gathering of global travel media and luxury tastemakers at PandaJourney Chengdu 2026. Gain first-hand access to breaking stories, tailored brand collaborations, and front-row moments with the visionaries shaping the future of luxury travel—set against the backdrop of the Panda’s hometown.
How contact Pandajourney Shanghai 2025?
Our Buyer Friends
PandaJourney is a highly curated, destination-focused B2B event designed to introduce China as a luxury travel destination to international buyers who may otherwise face challenges in accessing or understanding the destination, due to language barriers, cultural differences, or limited travel exposure.
As such, our hosted buyer program prioritises those who are less familiar with China and are seeking to build new knowledge, partnerships, and confidence in promoting the destination. While we welcome applications from luxury travel professionals of all backgrounds, we may not be able to accept applications from those who, by virtue of their professional or personal background, already hold a significant advantage in understanding and accessing China as a luxury travel destination. This may include those who:
– are based in China or operate a China-focused DMC,
– exclusively sell China as a destination, or
– Currently or previously hold a PRC passport regardless of current place of residence.
We truly appreciate your interest in PandaJourney, and thank you for your kind understanding of our selection criteria. Our goal is to create the greatest impact by opening doors for those who need it most.
*Due to limited availability, each buyer is eligible to participate in the event only once every two years.
Buyer Invitation Inclusions
4* nights of hosted luxury accommodation with Breakfast (16-20 Mar 2026)
4* Day Transfers between host hotels and PandaJourney appointments and events
2* Luncheon visit experiences
1* Welcoming cocktail reception
2* Dinners, including the Gala dinner and the Farewell
1* Free Night or Panda Tour Experience
Possibility to apply for post-FAM trips*
International airfare, airport transfers, and visa fees are at the Buyer's own expense.
True
Working with
The Best of China
Our exhibitors come from all corners of China—north, south, east, and west.
They represent a tapestry of luxury, including iconic heritage hotels, immersive destination resorts, next-generation wellness retreats, and top-tier DMCs.
Many hotels are able to offer Luxury Consortia Travel Program Rate Plan.
Contact us:
exhibitors@pandajourney.com
.png){kind=logo}
Next
Shanghai
Oct 2026
Event Program Highlights
Hosted a 4-night Stay Options
To be announced
Day 2 & 3 Luncheon Visits Options
To be announced
Day 2 Free Night or Panda Experience Options
To be announced
Pre/Post-Fam Trip Options
To be announced
Arrival and Departure Info
Please arrange your flight/Train
to arrive in Shanghai no later than 16:00 on March 16, 2026
and to depart no earlier than 22:00 on March 19, 2026
Day 1
March 16th
Arrival and check-in at the hosted hotels in Chengdu
Welcoming Cocktail Reception
Day 2
March 17th
4 hours Scheduled Appointments
Private Dining Luncheon Visits
Free Night or Panda Tour Experience
Day 3
March 18th
4 hours Scheduled Appointments
Private Dining Luncheon Visits
Gala Dinner
Night Club Party
Panda Day
March 19th
A Variety of Workshops and Cultural Experiences
Luxury GM Roundtable Forum
Sales Roundtable Forum
Sharing of China Planning
Keynote Speech
Brand Farewell Dinner
Day 5
March 20th
All Day Departures and Post-Fam Trip
Brand & Strategic Partner
.png)
Official Sponsor
Co-Sponsor
Thank You for Joining Journey
bottom of page