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PandaJourney
2nd
The First and Only
Luxury Inbound Travel Show in China
16-20 March 2026 | Beijing, China
About PandaJourney
What is PandaJourney Beijing 2026?
PandaJourney Beijing 2026 is part of the PandaJourney boutique exhibition series, exclusively inviting just 30 international buyers, with a primary focus on those from Europe. Beijing, from the Great Wall to the Forbidden City, offers travellers an unforgettable journey through China’s past and present.
Why Attend PandaJourney Beijing 2026?
This is the only luxury travel show in China dedicated exclusively to inbound tourism. Over the past 24 months, the PandaJourney team has carefully curated a network of exhibitors and buyers, inviting only the most committed and influential leaders in the Greater China travel market.
Who Attend PandaJourney Beijing 2026?
Buyers: Overseas Agency Leadership and Top Front-Line Advisors (Details are as follows)
Exhibitors: a selection of the highest-end Chinese suppliers, including Hotels and DMCs.
Overseas GSO Representatives: If you represent a luxury hotel GSO and have five more affiliated agency account buyers and two more of your brand hotels attending the show, you may receive a complimentary ALL pass to join the PandaJourney program alongside your clients. In return, we kindly ask that you commit to organising your brand's Post-Fam Trip in China.
Industry Friends: We welcome global luxury event organisers for friendly industry exchange at PandaJourney Day 4 Panda Day, along with leaders of travel industry associations, academic scholars, and media professionals who contribute to the advancement of luxury travel.
Media Press: Be part of our exclusive, invitation-only gathering of global travel media and luxury tastemakers at PandaJourney Beijing 2026. Gain first-hand access to breaking stories, tailored brand collaborations, and front-row moments with the visionaries shaping the future of luxury travel.
How to contact Pandajourney Beijing 2026?
Our Buyer Friends
PandaJourney is a highly curated, destination-focused B2B event designed to introduce China as a luxury travel destination to international buyers who may otherwise face challenges in accessing or understanding the destination, due to language barriers, cultural differences, or limited travel exposure.
As such, our hosted buyer program prioritises those who are less familiar with China and are seeking to build new knowledge, partnerships, and confidence in promoting the destination. While we welcome applications from luxury travel professionals of all backgrounds, we may not be able to accept applications from those who, by virtue of their professional or personal background, already hold a significant advantage in understanding and accessing China as a luxury travel destination. This may include those who:
– are based in China or operate a China-focused DMC,
– exclusively sell China as a destination, or
– Currently or previously hold a PRC passport regardless of current place of residence.
We truly appreciate your interest in PandaJourney, and thank you for your kind understanding of our selection criteria. Our goal is to create the greatest impact by opening doors for those who need it most.
*Due to limited availability, each buyer is eligible to participate in the event only once every two years.
Buyer Invitation Inclusions
4* nights of hosted luxury accommodation with Breakfast (16-20 Mar 2026)
4* Day Transfers between host hotels and PandaJourney appointments
3* Luncheon including Private Dining and Gathering
1* Welcoming Cocktail Reception
1* Farewell Gala Dinner
1* Free Night & Panda Tour Experience
Possibility to apply for post-FAM trips*
Airfare, airport transfers, insurance and visa are at the Buyer's own expense.
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Working with
The Best of China
Together with our exhibitors and sponsors, we have devoted great effort to creating a series of exceptional summits — a shared contribution that reflects our collective commitment to Inbound Luxury China.
Unfortunately, we have not seen the same willingness to invest in the inbound travel market from those outside our exhibiting partners; therefore, we do not encourage buyers to participate in any of their activities, including accommodations, or FAM trips.
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Next
Shanghai
Oct 2026
Event Program Highlights 2026
Hosted a 4-night Stay Options
Rosewood Beijing
The Peninsula Beijing
Waldorf Astoria Beijing
The PuXuan Hotel and Spa
Mandarin Oriental Wangfujing Beijing
Shangri-La China World Summit Wing, Beijing
Day 3 Luncheon Visits Options
Huang Ting at The Peninsula Beijing
Zijin Mansion at Waldorf Astoria Beijing
Café Zi at Mandarin Oriental Wangfujing Beijing
Day 3 Panda Tour Experience Options
Panda Tour registration will open on February 1, 2026
on a first-come, first-served basis.
The Peninsula Academy: Dumpling Making
A Legacy of Eastern Elegance by China World Summit Wing
Beijing Tour by Kempinski
Lifestyle Tour by Upper House
Pre/Post-Fam Trip Options
Mandarin Oriental Post FAM in the Greater Bay Area
Additional Delegate Badge for Buyers
If your guest is professionally involved in your business,
They may apply for an Additional Delegate Badge, which includes access to: One Welcome Cocktail, One Dinner, Panda Day and Daily Meetings with Luncheons
To secure participation, please register your guest at your earliest convenience, as admittance is limited.
Fee: USD 900 (including a USD 150 registration fee)
Day 1
March 16th
Arrival and check-in at the hosted hotels in Beijing
Welcoming Cocktail Reception at The PuXuan Hotel and Spa
Day 2
March 17th
Full Day Appointments at Rosewood Beijing
Hot Pot Luncheon at RED BOWL-Buyer
Enjoy Free Night
Day 3
March 18th
Morning Appointments at Mandarin Oriental Wangfujing
Fine Dining Luncheon Visits-Buyer
Panda Tours
Panda Day
March 19th
Morning MasterClass at Mandarin Oriental Qianmen
Italian Luncheon at VICINI-Buyer
Afternoon Media Lounge
The Ritz-Carlton Brand Gala Dinner at The Ritz-Carlton Beijing
Day 5
March 20th
All Day Departures and Post-Fam Trip
Brand & Strategic Partner
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Official Sponsor
Co-Sponsor
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Thank You for Joining Journey
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